Lürzer’s Archive 200 Best Ad Photographers Worldwide - 2021/22

I’m delighted to have had work selected again for Lürzer’s Archive’s Top 200 Ad Photographers Worldwide 2021/22 annual.

It’s always exciting to have work accepted in to this fabulous and prestigious publication.

I’ve been fortunate enough to have appeared in every edition of the book since 2008.

Below are two of the images selected, from a commission for Land Rover USA.

Multnomah Falls, Columbia River Gorge, Oregon. Commissioned by Land Rover USA.

Agency : Spark44 New York. Art Director : Peter Cooper.

“It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself - for everyone!”

What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.”

Rowena Crest viewpoint, Oregon. Commissioned by Land Rover USA.

Agency : Spark44 New York. Art Director : Peter Cooper.

Lürzer’s Archive are the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984: Lürzer's Archive magazine; Lürzer's Archive 200 Best Specials; the Lürzer's Archive website, plus their wide range of apps.

Since 2004, Lürzer's Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on a variety of graphic design disciplines. Each carries only work by the best 200 creatives to have submitted to the respective volume. Titles in this series are published every two years. A jury specially convened for each volume selects from the work submitted the items they consider to be the best

Early morning at Salmon Cove. Commissioned by Newfoundland & Labrador Tourism.

Agency : Target, St John’s. Art Director : Kevan Kalyan.

The finished press ad.

Pleased too to have be considered as one of the six front cover options.

Full details of all those nominated can be found here.

Range Rover - From Calgary to Kananaskis

This year marks the 50th anniversary of the Range Rover and so my thoughts turned to a commission I received in the autumn of 2019..

Building on a previous commission for Land Rover, from the good folk at Spark44 New York, this road trip involved travelling to Canada to shoot the Range Rover Sport SVR.

The iconic route chosen took us through the mountains of Alberta, driving over 200 miles from Calgary to Kananaskis, with an elevation gain of nearly 2000 metres, taking in the Highwood Pass, the highest paved road in Canada.

The resulting imagery helping to create a beautifully produced coffee table style book called ‘Elevated Drives’ It includes the use of special papers, inks, embossing, die cutting and hand drawn maps of the carefully curated and iconic routes that we drove. A truly crafted piece and further proof that print is not dead!

A quote from the book sums things up perfectly.. “Driving from a low elevation to a considerably higher one can be profound. From the physical impact a shift in altitude can have on your body, to the dramatic scenery and weather changes, these journeys can be epic experiences”

Below is just a small selection of the work that we made, with many more examples to be found here.

Client : Land Rover. Agency : Spark44. AD : Peter Cooper. 1st Assistant : Julya Hajnoczky. Producer : Reilly Saso.

Range Rover - Elevated Drives

21 days on the road with 4 Range Rovers, driving across 4 US states. Shooting from dawn ‘til dusk, we travelled through California, Oregon, Colorado and Maine, witnessing the stunning and varied American landscape.

This was a commission from the good folk at Spark44 in New York, for Land Rover. The resulting imagery creating a beautifully produced coffee table style book called ‘Elevated Drives’ which includes the use of special papers, inks, embossing, die cutting and hand drawn maps of the carefully curated and iconic routes that we drove. A truly crafted piece and further proof that print is not dead!

A quote from the book sums things up perfectly.. “Driving from a low elevation to a considerably higher one can be profound. From the physical impact a shift in altitude can have on your body, to the dramatic scenery and weather changes, these journeys can be epic experiences”

Below is just a small selection of the work that we made, with many more examples to be found here.

A big thank you to the fantastic creative, production and support team who made the whole project both possible and immensely enjoyable. By the end of our time together on the road, we felt like family.

Client : Land Rover. Agency : Spark44 New York. AD : Peter Cooper. Brit Jackson : Associate Director of Production. Sr. Art Producer : Deb Grisham. Producer : Tim Willis, Lockbox. Production Assistant : Gina Wilk. 1st Assistant : Caleb Thal. Writers : Michael Hurley & Bec Couche. Valet : Steve Chavdarian. Drivers : Greg Nikolas & Chad Lourie.

Tim and Caleb executing precision tripod placement in Death Valley.

Tim and Caleb executing precision tripod placement in Death Valley.

World Land Rover Day - April 30th

World Land Rover Day is celebrated on April the 30th every year, to mark the global premiere of the original Land Rover at the Amsterdam Motor Show on this day in 1948.

Below are some views from my trusty Land Rover, shot on my iPhone.. While stationary I might add!

Chasing Shadows For Land Rover On The Isle of Skye

Back in January I spent a week on the Isle of Skye, and the reason I was there was to shoot the all new Land Rover Discovery 5.

We had a week of suitably wet and wild weather, which of course added realism and drama to the imagery, with the added bonus that the Discovery’s colour, Namib Orange, perfectly complemented the brooding grey skies and rich warm colours of the Scottish winter landscape.

Much of what I shot has appeared in Land Rover’s OneLife magazine, in a 12 page article entitled ‘Chasing Shadows’ which tells the story of my time with the car, and also my thoughts on landscape photography and equipment, it also documents a part of my journey around the island that I’ve come to know and love so well.

Client : Land Rover.    Agency : Spark44.    AD : Dan Delaney.

Below is a selection of spreads from the OneLife article, with larger versions of the images here.

Land Rover Reborn

I was recently commissioned to shoot a story for Land Rover’s Onelife magazine, on the Reborn project.

Spending two days in Land Rover’s Solihull manufacturing site, surrounded by history and witnessing first hand the amazing restoration work that the Reborn team are undertaking, was a real honour. 

For anyone who has a passion for Land Rovers, seeing these beautiful Series 1 vehicles up close, and understanding exactly where the Land Rover story started, is highly recommended, and you can do just that on a Land Rover Reborn Tour. You can also find more information on the Land Rover Reborn project here.

Client : Land Rover.    Agency : Spark44.    AD : Dan Delaney.

AOP Awards 2016

Delighted to have had my portrait of biologist and seaweed expert, Agnes Mols-Mortensen, selected for the AOP Awards finals, 2016.

This was shot as part of a commission for Land Rover, on the beautiful black sand beach at Tjørnuvík, the northernmost village on the Faroese island of Streymoy. It was raining for much of our seven day trip, which added to the soft light and general mood of the imagery. 

The AOP Awards event will be held at The Old Truman Brewery, in Brick Lane, London, on the 13th October 2016. The exhibition will be open to the public from 14-17 October 2016.

Client : Land Rover.   Agency : Redwood.   AD : Dan Delaney.

Detail.. Note the drops of rain on her face..

Detail.. Note the drops of rain on her face..