The lovely folk at 23red, commissioned me to shoot a series of atmospheric ads for Network Rail, for their Midland Mainline Safety poster campaign.
The imagery had to be used across 6, 48 and 98 sheet sites, and so I chose to shoot on my ALPA 12 MAX and PhaseOne IQ MFDB combo, in order to achieve the largest possible file size and resolution.
A big thank you to the Network Rail safety team that watched our bright orange backs, while we worked.
Client : Network Rail. Agency : 23red. AD : Tristan Cavanagh & Tom Mann.
Below are 3 of the 48 sheet ads..