While shooting in Alberta for Land Rover, I received a call from the Creative Group Head of Target, NL. He’d been following me on Instagram for some time and spotted that I was shooting in Canada.
Would I like to extend my trip and spend some time exploring Newfoundland? was the question… The answer was of course, yes!
Salmon Cove, Newfoundland and Labrador.
To cut a long story short, we spent 10 days driving across the Avalon and Central regions of Newfoundland, our winding route taking in a mix of historical and truly beautiful locations.
Fort Amhurst, St John’s, Newfoundland & Labrador.
During our time on the road we had some early call times and often experienced wonderful displays of light and typically mixed bags of weather. We took full advantage of the drama that would often unfold in front of us. It certainly wasn’t all blue skies, very much like my work in Scotland.
Everywhere we went the people were hospitable and helpful, and everyone had a story or two to tell. There really is a unique and genuine warmth to this fascinating place.
Salvage, Newfoundland and Labrador.
We came across places with historical and romantic names such as Fort Amhurst, Cape Spear, Queen’s Battery, Signal Hill and Salmon Cove. And curious names such as Quidi Vidi, Salvage and Dildo (Yes, Dildo!)
Cape Spear, Newfoundland and Labrador.
Having spent time in some of the more remote parts of Scotland, Newfoundland felt strangely familiar. In short, I felt very much at home.
It‘s a place I would love to return to…
Dildo, Trinity Bay, Newfoundland and Labrador.
Client : Newfoundland and Labrador Tourism. Agency : Target NL. AD : Kevan Kalyan.
Greenspond, Gander Bay, Newfoundland and Labrador.
Below are three of the finished press ads…
