This year marks the 50th anniversary of the Range Rover and so my thoughts turned to a commission I received in the autumn of 2019..
Building on a previous commission for Land Rover, from the good folk at Spark44 New York, this road trip involved travelling to Canada to shoot the Range Rover Sport SVR.
The iconic route chosen took us through the mountains of Alberta, driving over 200 miles from Calgary to Kananaskis, with an elevation gain of nearly 2000 metres, taking in the Highwood Pass, the highest paved road in Canada.
The resulting imagery helping to create a beautifully produced coffee table style book called ‘Elevated Drives’ It includes the use of special papers, inks, embossing, die cutting and hand drawn maps of the carefully curated and iconic routes that we drove. A truly crafted piece and further proof that print is not dead!
A quote from the book sums things up perfectly.. “Driving from a low elevation to a considerably higher one can be profound. From the physical impact a shift in altitude can have on your body, to the dramatic scenery and weather changes, these journeys can be epic experiences”
Below is just a small selection of the work that we made, with many more examples to be found here.
Client : Land Rover. Agency : Spark44. AD : Peter Cooper. 1st Assistant : Julya Hajnoczky. Producer : Reilly Saso.
