A series of ads created to mark the 20th anniversary of the Lotus Exige and the launch of the 410 Sport Special Edition.

“The Exige Sport 410 20th Anniversary builds on the Exige’s unrivaled levels of handling and performance. This special edition of one of our most acclaimed sports cars ever will continue the Lotus ethos of being born for the track and bred for the road.”

More examples from the shoot can be found here. More information on the car can be found here.

Client : Lotus Cars. Art Director : Julian Calverley / Rhys Grant. Graphics : Rhys Grant