Tight timings and impossible logistics often mean we have to be smart when producing images to a brief. This commission for Lotus Cars being a perfect example.

The project involved shooting six iconic sports cars over ten long days in a coved studio in Norwich, close to the Lotus HQ, and then compositing them with various back plates of locations from around the world. Careful attention was paid to match the lighting of each car to the background that each would inhabit, with CGI rendered reflections, studio shot wheel spins and virtual rig motion blur adding the touches of realism that would ensure that each car felt embedded in to it’s chosen environment.

A big thank you to the good folk at ThirdEye Studio in London, for their CGI and post production expertise and to assistants Brian and Steve for their hard work in the studio.

Client : Lotus Cars.    CGI & Post production : ThirdEye Studio.    ADs : Julian Calverley & Matt Haysom.

Below is a small selection of the work produced, with more available to view here.

The cropped imagery below hints at the level of detail achieved when shooting with the high end medium format digital back..