Last year we were comissioned to shoot a library of images for Virgin Media Business. Now the product is launched we can finally talk about it.

The production spanned 3 months in total (60 working days) - from sign-off to final delivery of images.

Casting - we cast approximately 400 models over 3 days, in order to find a total of 68 people (47 adult models, 5 child models, 6 teens, 2 policemen, 5 firemen & 3 extras)

Locations - we scouted and permitted 14 locations over 23 days.. A hospital reception, an x-ray room, a school, 5 x offices with server rooms, a modern house, a civic centre, a recycling plant, an empty industrial space to park our fire engine, a roundabout on an A-road to park the police car, car parks and loading bays to park engineers vans etc.

Styling - the stylist, Natasha Freeman, had to work solidly for 25 days gathering all of the relevant wardrobe & prop items for this shoot. To name but a few...90 different outfits & accessories, server cabinets, computers, telephones, head-sets, plants, garden furniture, desks, tables and much more...

Travel - We hired mini buses, winnebagos, a cherry picker, dust carts, JCB’s, a police car, a fire engine.. oh, and a Land Rover.. you name it, we had it! 

Catering - over 200 mouths were fed over the period of the shoot, that’s a lot of food!

Agency : Design UK.    Art Director : Pieter Van Loon.    Stylist : Natasha Freeman @ LPA/Style.   Hair & make-up : Hannah Marshall @ LPA /Style.    Shoot production : Holly Brooks @ LPA/Production. 

Below is selection of imagery from the shoot, with larger versions here.